Gracing the dazzling runway at Godrej L’Affaire, style icon Malaika Arora turned heads as she represented her brand, The Label Life. Known amongst the fashion connoisseurs for its effortlessly chic and accessible style, Malaika Arora’s The Label Life is more than just an apparel brand; it’s a statement of modern sophistication. During an intimate conversation with mid-day.com, Malaika opened up about her journey in fashion, the industry’s evolution, and her secrets to maintaining a radiant and youthful persona.
Malaika’s relationship with fashion stems from its ability to capture the essence of self-expression. “I was drawn to its power to convey emotions, attitudes, and cultural influences,” she reflects. It’s this passion that has made her a muse for numerous designers, spotlighting her as the centerpiece on countless catwalks. Despite her status, Malaika confesses that the butterfly flutters of nervous energy still visit, but over time, she’s mastered the art of transforming it into a burst of excitement, employing deep breathing, positive affirmations, and visualization to remain centered and perform her best.
Reflecting on her origin story as a fashionista from the 90s, Malaika has witnessed a remarkable transformation in the industry. From sleek minimalist designs to today’s dynamic and outspoken fashion statements, the journey has been extraordinary. A substantial shift that Malaika delights in is the industry’s embrace of inclusivity and diversity, both in front of the camera and within design philosophies.
In an era where social media reigns supreme in dictating trends, Malaika reminisces about the days when staying ahead meant exercising a sharp eye for fashion’s cyclical pattern and investing oneself in diverse cultural influences. “Networking with industry insiders and trusting one’s instincts were key to anticipating what’s next,” Malaika recalls about the pre-digital fashion zeitgeist.
Beyond her expertise in fashion, Malaika is renowned for her ageless beauty and vigorous fitness regime. She credits consistency as the cornerstone of her routine, emphasizing the importance of hydration, exercise, and a balanced diet. Nonetheless, she insists it’s the glow of positivity that truly amplifies her natural beauty—an inner light no cosmetic can replicate.
As a fitness advocate, Malaika acknowledges the extensive benefits that a health-centric lifestyle affords. “It’s not just about looking good but feeling energized and empowered from within,” she emphasizes, underlining the importance of nurturing one’s body, mind, and soul.
Balancing her entrepreneurial ventures with motherhood, Malaika doesn’t let her roles conflict with her individuality. She encourages mothers to celebrate their bodies’ amazing capabilities and advises them to find styles that bolster their confidence. With an unshakeable belief that confidence is indeed the best accessory, she suggests experimenting with new trends and adapting one’s wardrobe to reflect their evolving lifestyle.
Parting with her thoughts on The Label Life, Malaika describes her role as a style editor as not just a job but a delightful expedition, aligned with her personal style ethos of upgrading everyday wardrobe essentials. And with her involvement at Godrej L’Affaire, she fondly speaks of the event as a growing platform that connects brands with an engaged audience. It’s this synergy that led to the presentation of their SS’24 collection—a strategic collaboration that she believes to be a perfect marriage of brand vision and experiential marketing.
Malaika Arora’s narrative isn’t just about the glamour and the accolades; it’s a compelling tapestry woven from self-belief, innovation in the world of fashion, and an unwavering commitment to holistic wellness. Her mark on the fashion industry is indelible, inspiring generations of women to embrace their unique journey with grace and vivacity.
