In an exciting collaboration that merges the cinematic worlds of India and Vietnam, the much-anticipated first look of the film ‘Love in Vietnam’ was unveiled at the 77th Cannes Film Festival. Directed by Rahhat Shah Kazmi and produced by Omung Kumar for his debut production, this film is poised to make waves both regionally and internationally. The movie features Shantanu Maheshwari and Avneet Kaur, along with highly acclaimed Vietnamese actress Kha Ngan, promising a captivating blend of talent from both nations.
The first look of ‘Love in Vietnam’ was shared on social media by Avneet Kaur, who expressed immense pride and excitement at the launch. On Instagram, she wrote, “Proud to launch the first look of ‘#LoveInVietnam’ at Cannes! This is the first India-Vietnam collaboration, and I couldn’t be happier sharing this with you all.” The collective anticipation among fans was palpable, as they flooded her post with applause and well-wishes.
The film, based on the bestseller “Madonna In A Fur Coat,” is not just a cinematic venture but a significant cultural bridge between India and Vietnam. During the poster unveiling event at Cannes, the entire core team, including Shantanu Maheshwari, Avneet Kaur, director Rahhat Shah Kazmi, producer Captain Rahul Bali, and co-producers Tariq Khan and Zeba Sajid were present. Their presence underscores the collaborative spirit and the unified vision driving this project. Additional support for the film has come from the Consulate General of India in Ho Chi Minh City, the Consulate General of Vietnam in Mumbai, and Vietnam Airlines.
Significantly, the unveiling of ‘Love in Vietnam’ coincided with another notable event at Cannes, Bharat Parva. This event, hosted by Sanjay Jaju, Secretary of the Ministry of Information and Broadcasting, was designed to celebrate the rich culture, cuisine, and handicrafts of India alongside its film industry. Organized by the National Film Development Corporation (NFDC) in collaboration with the Federation of Indian Chambers of Commerce & Industry (FICCI) and the Ministry of Information and Broadcasting, Bharat Parva attracted over 250 delegates, showcasing Indian culture on an international stage.
The event was marked by vibrant performances and an exquisite array of fusion cuisine, providing a holistic experience of Indian culture.
. The evening also served as a platform to unveil posters for the 55th International Film Festival of India (IFFI) and to announce the inaugural World Audio Visual Entertainment Summit (WAVES). These announcements are key to India’s ongoing efforts to fortify its presence and influence in the global cinematic landscape.
In a significant development, the Bharat Pavilion was inaugurated on May 15 by Sanjay Jaju and the Ambassador of India to France, Jawed Ashraf. The inauguration saw an impressive turnout that included Tholoana Rose Ncheke, Chairperson of South Africa’s National Film and Video Foundation, Christian Jeune, Director of the Films Department at Cannes, and filmmaker Richie Mehta, among many others. Their participation reflects the growing international interest in India’s cinematic contributions.
The Bharat Pavilion, organized by NFDC with FICCI as the industry partner, underscores India’s enduring commitment to nurturing its rich cinematic heritage and forging international collaborations. The pavilion serves as a robust platform for various Indian states and territories like Jammu & Kashmir, Karnataka, Goa, and Maharashtra to represent themselves at the Cannes Film Market. This representation not only helps in marketing Indian films but also aids in attracting international investments and collaborations.
Bharat’s participation at Cannes, led by the Ministry of Information and Broadcasting in conjunction with NFDC and FICCI, is pivotal for showcasing India’s cinematic prowess and establishing robust international alliances. The pavilion stands as a testament to India’s thriving film industry, aimed at fostering connections with the global film fraternity.
The buzz surrounding the ‘Love in Vietnam’ launch and the Bharat Pavilion underscores a prolific era for Indian cinema on the world stage. With such endeavors, India continues to consolidate its position as a significant player in global cinema, emphasizing not just the commercial but also the cultural and artistic synergy that its films can offer.
As the 77th Cannes Film Festival progresses, the world watches with bated breath, awaiting the unfolding impact of ‘Love in Vietnam’ and the collective offerings from Bharat Pavilion. The festival’s platform continues to elevate India’s cinematic appeal, reinforcing its role as a powerhouse in the global film industry.
