New Delhi: Zee TV, the vanguard of satellite television in India, has consistently been a forerunner in crafting transformative TV viewing experiences since its inception in 1992. As a leading channel in the Hindi General Entertainment Channel (GEC) segment, Zee TV has enraptured audiences with its dynamic narrations that reflect the realities of society, resonate with the soul, and ignite the imagination through a plethora of storytelling techniques. In a media and entertainment landscape where comprehending the consumer is paramount, Zee TV has embarked on a sincere self-evaluation and recognized the significance of evolving alongside its audience.
In this spirit of transformation, Zee TV has rolled out ‘Hamara Parivar’, an innovative initiative designed to collect and convey real-time audience feedback about its programs and characters, thereby integrating viewers more intimately into the core of content creation.
The excitement that ‘Hamara Parivar’ has generated over the past month is undeniable. This anticipation was fueled by engaging promos and unbranded billboards featuring Sakshi and her family, which sparked curiosity across the nation. The mystery has now been lifted by the release of a new film by Zee TV, showcasing the full concept of ‘Hamara Parivar’.
Sakshi and her family, who are avid television viewers from Uttar Pradesh, will now serve as the voice of the Zee TV audience. They will directly interact with viewers and relay their feedback to the channel’s creative teams. This initiative represents a significant shift towards fostering deeper engagement with viewers and incorporating their evolving preferences into the channel’s content strategy. Through their recurring appearances between shows throughout the day, Sakshi and her family will break the fourth wall, ensuring that viewers’ voices are not just heard but also acted upon.
The actors of Zee TV have voiced their enthusiasm for this novel approach. Dheeraj Dhoopar, who plays Subhaan in ‘Rabb Se Hai Dua,’ remarked, “The concept of ‘Hamara Parivar’ is a testament to Zee TV’s commitment to its viewers. It’s a fantastic way for us as actors to receive constructive feedback and continue to deliver performances that resonate with our audience.”
Neeharika Roy, who plays Radha in ‘Pyaar Ka Pehla Naam Radha Mohan,’ shared her excitement, “As actors, we thrive on feedback. Knowing that we now have a direct line to our audience through Sakshi and her family is incredibly motivating. It’s a novel way for us to understand what viewers love about our performances and where we can improve.”
Ulka Gupta, portraying Janvi in ‘Main Hoon Saath Tere,’ added, “This initiative by Zee TV is truly groundbreaking.
. It’s not just about ratings anymore; it’s about real-time feedback from our audience. I’m looking forward to hearing their thoughts and connecting with them on a more personal level.”
Nikki Sharma, known for her role as Shakti in ‘Pyar Ka Pehla Adhyaya Shiv Shakti,’ echoed these sentiments, “Interacting with our viewers directly through Sakshi and her family is an exciting prospect. It’s a refreshing change and shows how much Zee TV values its audience’s opinions.”
Viewers have multiple avenues to share their thoughts on Zee TV’s content with Sakshi and her parivar, including email ([email protected]), WhatsApp (+91-7400054474), the official website (www.hamara-parivar.com), and Instagram pages (@sakshi.hamaraparivar and @hamaraparivar1).
This initiative is set to redefine the relationship between Zee TV and its audience, embedding viewer feedback at the heart of content creation. ‘Hamara Parivar’ will be seen making numerous appearances during the day, ensuring continuous interaction with the viewers and bringing the audience closer to the creative essence of the channel. The enthusiastic reception by actors and the anticipation among viewers underscore the potential impact of this innovative approach on Indian television.
Zee TV’s commitment to understanding and adapting to its audience’s preferences strengthens its position as a leader in the entertainment industry. The channel’s efforts to foster genuine viewer engagement through ‘Hamara Parivar’ not only enhance the viewing experience but also demonstrate a forward-thinking approach to content creation.
Ultimately, ‘Hamara Parivar’ exemplifies a deep-rooted respect for the viewer’s voice, ensuring that content is not only entertaining but also reflective of the audience’s tastes and aspirations. This initiative is poised to create a more interactive and responsive entertainment environment, setting a new benchmark in the television industry. Viewers can engage with Sakshi and her family through various platforms to express their views and participate actively in the content they cherish.
