Actor Vikrant Massey, widely celebrated for his roles portraying the struggles and triumphs of the common man, took center stage at a recent event in New Delhi to discuss the type of films and projects he endeavors to be a part of. As the brand ambassador for the prominent ride-hailing service inDrive, Massey utilized the platform to share his vision of addressing societal disparities. The event included a momentous donation of Rs. 34,00,000 to CRY India—a figure that highlights inDrive’s unwavering commitment to social responsibility.
Addressing the gathering, Massey opened up about his journey and the values that drive him. “I come from a background where I witnessed societal disparities firsthand. The ‘Ride To Donate’ campaign aims to overcome these disparities,” he stated. This statement set the tone for a heartfelt discussion on the actor’s alignment with inDrive’s mission and the existing socio-economic gaps that their collaborative initiative aims to bridge.
The substantial donation to CRY India marks a significant step in inDrive’s mission to create a meaningful impact on underprivileged communities. The funds are expected to further CRY’s long-standing efforts in improving the lives of children in need, especially in terms of providing education and basic healthcare. This act of generosity is a fine example of how corporate social responsibility can be leveraged to bring about positive change at the grassroots level.
Vikrant Massey expressed his deep gratitude and pride at being part of such a noble endeavor. “It’s a moment of great pride to be associated with inDrive and CRY. I am overwhelmed but grateful. As an actor, I associate with many brands, but I have never felt so happy and satisfied as I do today. What CRY has been doing for the past 40-42 years is unparalleled,” Massey enthused. His praise for CRY’s resilience in the face of continuous setbacks resonated deeply with the audience.
Massey elaborated on the synergy between his own values and the brand’s mission. “Our value systems align perfectly. As a storyteller, I aspire to challenge injustices and represent the common man.
. inDrive shares this vision of giving back to the community in whatever capacity possible,” he continued. This alignment is not only strategic but deeply personal for the actor, who has weaved narratives of social injustice and the plight of the common man throughout his career.
Reflecting on the broader significance of the partnership, Massey added, “This collaboration with CRY India feels like the beginning of a significant journey towards creating a positive change. What we are doing today is like a drop in the ocean, but it is the beginning of something much bigger.” His words underscore the belief that sustainable change starts from seemingly small actions which, over time, culminate in substantial societal transformations.
With a career marked by roles in hard-hitting and socially relevant films like “Chhapaak” and “Criminal Justice,” Massey has shown an unwavering commitment to representing marginalized voices. He stated, “I strive to challenge the injustices I see around me by telling stories that inspire and give voice to the common man.” His drive to shed light on social issues through cinema complements inDrive’s effort to uplift the underprivileged.
Discussing his upcoming project “12th Fail,” Massey emphasized his continued dedication to narratives that resonate with everyday struggles. “In projects like ’12th Fail,’ my goal as a creative professional is to represent and advocate for the everyday individual,” he noted. This alignment of values is what drew him to inDrive, making this collaboration one of the proudest associations of his career.
The ride-hailing app, inDrive, known for its unique ‘fair ride’ feature, operates in 14-16 cities and aims to democratize transportation services. Massey applauded their business model, which is driven not by profit or accolades but by a genuine desire to give back to the community. “They are a young company, driven by a genuine desire to give back in any capacity they can,” Massey emphasized.
The event concluded with Massey sharing his optimism for the future of the partnership. “This alignment of values is what drew me to inDrive, making this collaboration one of the proudest associations of my career,” he remarked.
The convergence of Vikrant Massey’s storytelling prowess and inDrive’s philanthropic commitment offers a hopeful glimpse into the potential for media and corporate sectors to join forces for meaningful, social impact. Together, they aim to challenge societal norms, represent the voiceless, and ultimately, create a better future for the next generation. As Massey acknowledges, today’s actions may seem small, but they are the foundation for a much larger movement towards positive change.
