In a climate where social media can dictate the success or failure of a film within hours of its release, director Rohit Shetty opens up about a darker side of the cinematic world. In an exclusive interview with The Lallantop, the acclaimed filmmaker discussed the phenomenon of trolling, its ties to actors within the industry, and his decision to remain silent in the face of such orchestrated negativity.
Known for his action-packed blockbusters, Rohit Shetty has become a household name in the Indian film industry. His keen eye for the mass audience pulse and his ability to churn out commercial successes have not blinded him to the murkier realities that rage behind the screens—particularly the rise of fan club conflicts fueled by the very actors adored on screen.
Shetty pointed out the speed at which feedback, both positive and negative, can travel due to the real-time nature of social media. This instantaneity, however, is a double-edged sword, as it also paves the way for premeditated assaults on competing movies.
Shedding light on this, Rohit Shetty says, “No, I am not talking about the influencers, half of whom are set pieces in this game. It’s the rest I am concerned about.” The director elaborates on how his extensive work with the police force, which has deepened his understanding of cyber cells, has made him aware of the underhanded strategies employed online.
“I find myself shocked at the lengths some go to start these underground wars, and although it would take me merely five minutes to reveal everyone’s reality, out of respect—and because such tactics are not directed at me—I choose to remain quiet,” Shetty reveals. This silence is not a sign of ignorance, but a conscious choice not to engage with the malignancy that he is capable of identifying and exposing.
The director talked about the hired guns of the digital world—trolls whose livelihood is often linked to the spreading of online vitriol for a meager fee. “It’s their job to take Rs 1200 or Rs 1500 and spread negativity,” Shetty remarks, articulating the ease with which reputations can be manipulated online—to either elevate someone to stardom or drag them down into infamy.
Beyond these revelations, Rohit Shetty also shed light on his forthcoming venture, marking a significant shift from the big screen to digital platforms. The web series ‘Indian Police Force’, created and directed by Shetty along with Sushwanth Prakash, is a seven-episode series that pays homage to the commitment and bravery of Indian police officers.
Making his digital debut, Rohit Shetty introduces actors like Siddharth Malhotra, who shines in a “refreshing cop avatar,” sharing the screen with notable stars such as Shilpa Shetty Kundra, Vivek Oberoi, and Shweta Tiwari, among others. With a cast ensemble reflecting broad talent, ‘Indian Police Force’ promises to carry the Rohit Shetty signature of grandiosity and adrenaline-pumping action.
The series is set to deepen the cop universe that Shetty has popularized in Indian cinema, this time on Prime Video, where it will premiere exclusively on January 19, 2024. The excitement for Shetty’s digital offering is palpable, bringing his vision of valor and dedication into every Indian home with an internet connection.
Rohit Shetty’s comments offer a rare glimpse into the competitive nature of the film industry, where even those at the top are not immune to the challenges posed by new-age technology and its misuse. Despite the undercurrents of manipulation, Shetty remains focused on his craft, exemplified by his foray into digital storytelling with ‘Indian Police Force’. His refusal to engage in spreading or combating online hate is a testament to his respect for the fraternity and his commitment to letting his work speak for itself.
