In a cinematic milestone for Gujarati films, ‘Jhamkudi’ has established itself as the highest-grossing Gujarati movie of the year, boasting collections exceeding Rs 25 crore. This success story is all set to expand its horizons with a world digital premiere on ShemarooMe, scheduled for October 17, 2024, making it accessible to a global audience eager to witness its horror-comedy charm.
‘Jhamkudi’ is heralded as a groundbreaking blockbuster, ensnaring audiences through its unique interplay of spine-chilling thrills and comic timing. It features a stellar cast, led by the National Award-winning actress Manasi Parekh, who both stars in and produces the film. The movie also introduces Viraj Ghelani, a popular influencer, marking his entry into the Gujarati film industry. The ensemble cast showcases talents like Ojas Rawal, Sanjay Goradia, Jayesh More, Krunal Pandit, Chetan Daiya, and Bhavini Jani.
Reflecting on the film’s journey and ambitious digital premiere, Manasi Parekh expressed heartfelt gratitude for the enthusiastic reactions the movie has evoked. “Our aim was to weave a narrative that both entertains and engages viewers on a deeper level,” says Parekh. “The love and excitement from our viewers have been overwhelming, and as we prepare for ‘Jhamkudi’s’ digital debut, I earnestly hope that the same warmth and appreciation accompany its journey on OTT platforms.”
Further elaborating on the film’s impact, Parekh recalls the incredible international feedback, especially the raves during the Australia Gujarati Film Festival. “We have received numerous requests from fans globally for a sequel,” she reveals. “Our entire team would be thrilled to reunite to delve deeper into the mystical world of ‘Jhamkudi’. Shooting in the historic 500-year-old palace in Gondal was a unique experience—it enhanced the eerie vibe of the film, with even crew members recounting sightings of a ghostly figure in white, adding to the supernatural allure of our project.
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Directed by Umang Vyas, ‘Jhamkudi’ harmonizes humor with horror, drawing viewers into the enigmatic world of Raniwada. This village, steeped in mystery, is cursed by the malevolent witch Jhamkudi amidst the vibrant Navratri festivities. The narrative unfolds around Bablo, a fearless real estate agent, and Kumud, the royal family’s heir, as they brave the witch’s daunting curse. This gripping storyline, laced with unexpected plot twists, supernatural feats, and comic relief, reinvents its genre, offering a delectable feast for aficionados of both horror and comedy.
Moreover, ‘Jhamkudi’ breaks new ground in Gujarati cinema with its impressive visual effects. These elements heighten the horror quotient, immersing audiences thoroughly in its supernatural theatrics. Coupled with this is the film’s title track, a contemporary twist on a well-loved Gujarati folk song, brought to life by the eminent band Aghori Muzik. Manasi Parekh adds a lyrical touch with her vocals, rendering the song a hit that perfectly blends with the movie’s haunting aura.
The forthcoming digital release promises to broaden ‘Jhamkudi’s’ reach. Anticipation runs high among fans and first-time viewers alike eager to engage with this extraordinary cinematic venture. This global premiere stands as a testament to Gujarati cinema’s evolving prowess and international appeal, showcasing its capacity to craft engaging narratives that resonate widely.
As excitement builds for its ShemarooMe release, ‘Jhamkudi’ invites audiences on an exhilarating journey encompassing fear, laughter, and timeless drama. Mark the date—October 17, 2024—to experience this unparalleled blend of horror and humor that defies cinematic conventions and leaves an indelible mark on its viewers.
