Amidst an emerging social media campaign urging ‘Boycott Maldives’, celebrated former Indian cricketer Sachin Tendulkar took to the digital sphere to share a slice of India’s coastal paradise. The Master Blaster posted visual treats from Sindhudurg, an Indian coastal town he visited during his 50th birthday festivities. The content, which includes a video of him playing cricket on a beach, was coupled with an affectionate caption on his social media platform, drawing attention to the myriad experiences and the inherent beauty that India’s shoreline and islands have to offer.
Expressing gratitude for the memories accumulated during his time at Sindhudurg, Tendulkar wrote, “250+ days since we rang in my 50th birthday in Sindhudurg! The coastal town offered everything we wanted, and more. Gorgeous locations combined with wonderful hospitality left us with a treasure trove of memories. India is blessed with beautiful coastlines and pristine islands. With our ‘Atithi Devo Bhava’ philosophy, we have so much to explore, so many memories waiting to be created #ExploreIndianIslands.”
The ‘Boycott Maldives’ sentiment surged on social media after derogatory remarks toward India were publicized by a Maldivian minister and several citizens. Compounding the situation, Indian Prime Minister Narendra Modi’s recent visit to Lakshadweep and subsequent developmental announcements heightened the tension. Amidst an array of inaugurated projects, Modi shared his enchantment with the islands via his social media account, stating, “Recently, I had the opportunity to be among the people of Lakshadweep. I am still in awe of the stunning beauty of its islands and the incredible warmth of its people. I had the opportunity to interact with people in Agatti, Bangaram, and Kavaratti. I thank the people of the islands for their hospitality. Here are some glimpses, including aerial glimpses from Lakshadweep.”
The caustic response followed, as Maldivian Deputy Minister of Youth Empowerment, Information and Arts, Mariyam Shiuna, labeled Modi a “puppet of Israel” in a social media post that has since been deleted. This digital uproar extended beyond political figures, with several other notable Indian personalities joining the conversation on the ‘Boycott Maldives’ movement.
Cricketer-turned-commentator Aakash Chopra made an emphatic stand, “‘India Out’ was a part of the manifesto. Maldives voted for it. Now, it’s up to us, Indians, to choose wisely. I know that my family will. Jai Hind,” indicating his stance and personal decision to shun the Maldives in favor of domestic locales.
Bollywood stars added their weight to the discourse, with box office heavyweights Akshay Kumar and John Abraham expressing their dismay over the insensitive comments and advocating for the exploration of Indian alternatives. Kumar, well-acquainted with the Maldivian scape through his travels, expressed a mix of shock and disappointment, underscoring the choice to support Indian tourism. “Came across comments from prominent public figures from the Maldives passing hateful and racist comments on Indians. Surprised that they are doing this to a country that sends them the maximum number of tourists. We are good to our neighbors but why should we tolerate such unprovoked hate? I’ve visited the Maldives many times and always praised it, but dignity first. Let us decide to #ExploreIndianIslands and support our own tourism.”
John Abraham, also an actor and producer, resonated with the sentiment, shedding light on the rich cultural tapestry and the abundant marine attractions waiting to be discovered within Indian waters. With a nod to the traditional Indian ethos of treating guests with utmost reverence, he reiterated, “With the amazing Indian hospitality, the idea of ‘Atithi Devo Bhava’ and a vast marine life to explore. Lakshadweep is the place to go. #exploreindianislands.”
The social media swell urging people to explore and appreciate India’s own coastal treasures hints at a burgeoning sense of national pride and an invitation to discover the subcontinent’s hidden gems, with renowned figures leading the call to #ExploreIndianIslands.
