New Delhi: Bigg Boss Kannada Season 11 has swung open its doors to a riveting start, captivating the audience right from its debut with an exceptional 9.9 TVR*. Produced by Endemol Shine India and aired under the theme “Hosa Adhyaya” (New Beginning), this season promises a fresh wave of excitement and engagement as it airs through weekdays and weekends with its compelling content.
The eleventh installment brings an intriguing twist to the familiar format, introducing the “Hell and Heaven” concept. This introduces a dynamic dimension to the show as contestants, hailing from a spectrum of backgrounds, navigate thrilling tasks that push the boundaries of their endurance and adaptability. In a historic move, the identities of several contestants were released during the finale of ‘Raja Rani Reloaded’, allowing the audience to actively participate by voting on whether they should reside in ‘Hell’ or ‘Heaven,’ transforming the viewing experience into a participative and immersive one.
Kiccha Sudeep, the familiar anchor of the show, carries forward his legacy, infusing his unique charisma and insightful hosting into this new season. During the promotional reveal, Sudeep assured audiences that this season marks the dawn of a new decade for ‘Bigg Boss Kannada’, a narrative echoed in the impressive early viewership numbers.
Sushma Rajesh, the Cluster Head of Colors Marathi, Colors Kannada, and Colors Tamil at Viacom18, lauded the season’s successful inauguration, noting, “Bigg Boss Kannada Season 11 has set a new standard for entertainment, reaching unparalleled viewership with an impressive 9.9 TVR. This milestone highlights the strength of innovative content, from the distinctive ‘Hell and Heaven’ theme to the audience-guided storyline fostering profound engagement right from the outset. Kiccha Sudeep’s unwavering presence continues to enrich the show’s dynamics, and the astounding audience reaction strengthens our commitment to unique storytelling. This accomplishment further cements Colors Kannada’s status as a leader in the market and underscores our strategic goal to uplift regional content and ensure transformative viewer experiences.”
In its launch week, Colors Kannada seized a commanding 38% market share, solidifying its position as the No. 1 Kannada General Entertainment Channel (GEC) in Week 40. Additionally, the season has drawn a record 23 brand partners, reflecting an opening revenue surge of 22% higher than the preceding season.
Bikash Kundu, Head of Revenue for Regional Networks at Viacom18, reflected on the support from brand partners, emphasizing, “Bigg Boss Kannada Season 11 has reached a notable milestone by beginning the season with 21 sponsors.
. We’ve united a diverse spectrum of brand partners from various industries, including consumer goods, technology, lifestyle, and financial services, creating a distinctive and integrated platform for audience engagement across TV and digital platforms. As Colors Kannada maintains its lead as the premier GEC, we offer unparalleled opportunities for brands to connect with audiences and extend our gratitude to our partners for their steadfast support.”
Mr. H Raju Gowda, Managing Director of Eco Planet Elevators and Escalators Pvt Ltd, expressed enthusiasm for their collaboration with the show, underscoring the advanced technology and safety standards of their products. “We are thrilled to partner with Bigg Boss Kannada Season 11 and introduce our cutting-edge elevator within the Bigg Boss house, a first for the show. We eagerly await the response from viewers and consumers. Our dedication to innovative design, advanced technology, and unwavering safety standards has positioned us as a valued partner for a platform like Bigg Boss. We are confident that this integration will not only enhance the overall experience for viewers but also highlight the significant role of quality and modernization in shaping everyday living spaces,” he remarked.
Deepak Dhar, Founder and Group CEO of Banijay Asia and Endemol Shine India, applauded the season’s reception, stating, “We are elated to witness the phenomenal response to Bigg Boss Kannada Season 11, setting new benchmarks with its grand opening. This season’s innovative ‘Hell and Heaven’ concept coupled with the dynamic contestants has truly captivated the audience, exemplifying our enduring commitment to delivering fresh and engaging content. Sudeep Kiccha’s outstanding performance year after year underpins Bigg Boss Kannada’s ongoing success. His exceptional ability to connect with both the audience and the housemates has distinguished the show, and Season 11 is no different. Furthermore, our enduring partnership with Viacom18 has been crucial in consistently delivering such landmark productions.”
The show’s influence extends beyond television, making a significant impact on social media platforms. During its launch week from September 29 to October 4, ‘Bigg Boss Kannada Season 11’ attracted 3.4 million viewers and amassed 6.2 million watch hours on JioCinema, significantly broadening its reach to a vast audience and setting the stage for an exciting season ahead.
