New Delhi: Bigg Boss Kannada Season 11 has started off with a bang, capturing the attention of viewers with an outstanding 9.9 TVR on its very first day, a testament to its widespread popularity and strong fanbase. Produced by Endemol Shine India, the season, aptly named “Hosa Adhyaya” or “New Beginning,” is designed to keep viewers engaged throughout the week with its fresh and innovative content.
This season brings with it an interesting “Hell and Heaven” theme, a novel concept where contestants hailing from various backgrounds face exciting tasks that add a new dimension to the show’s format. In a remarkable twist to ramp up the excitement, several contestants were introduced at the finale of ‘Raja Rani Reloaded,’ giving the viewers the power to decide who would enter ‘Hell’ or ‘Heaven,’ enriching the show’s interactive aspect and making the audience a pivotal part of the decision-making process.
While every season of Bigg Boss Kannada brings new themes, contestants, and gameplay, Kiccha Sudeep remains a constant fixture, delivering his characteristic charisma and insight. At the promotional event, Sudeep assured fans that Season 11 heralds a new decade for Bigg Boss Kannada, a promise that aligns with the remarkable viewership numbers, serving as a testament to the show’s enduring appeal.
Sushma Rajesh, Cluster Head for Colors Marathi, Colors Kannada, and Colors Tamil at Viacom18, expressed her views on the early success of the season with enthusiasm: “Bigg Boss Kannada Season 11 has set a new benchmark for entertainment, securing record-breaking viewership at 9.9 TVR. This speaks volumes about the strength of creative content, from the distinctive ‘Hell and Heaven’ theme to the audience-inclusive plotline that fosters greater viewer involvement right from the outset. Kiccha Sudeep’s unwavering presence continually enriches the show’s dynamics, and the exceptional audience reception confirms our dedication to unique storytelling. This achievement further cements Colors Kannada’s stronghold as a leading market player and highlights our strategic aim to uplift regional content, providing groundbreaking viewer experiences.”
The initial broadcast week witnessed Colors Kannada achieve a market share of 38%, placing it at the top as the premier Kannada General Entertainment Channel (GEC) in Week 40. Impressively, the season has garnered an unprecedented 23 brand partners, with the initial revenue showing a 22% increase compared to the previous year.
Bikash Kundu, Head of Revenue for Regional Networks at Viacom18, highlighted the robust support from brand partners: “Bigg Boss Kannada Season 11 has reached a significant milestone by commencing the season with 21 sponsors. We have attracted a diverse array of brand partners from various sectors, including consumer goods, technology, lifestyle, and financial services, thereby establishing a unique and integrated platform for them to engage with our audience. As Colors Kannada maintains its status as the number one GEC, we are delighted to provide unparalleled channels for brands to connect with viewers across both televised and digital mediums and extend our gratitude to our partners for their unwavering support.
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One of the show’s partners, Mr. H Raju Gowda, Managing Director of Eco Planet Elevators and Escalators Pvt Ltd, shared his excitement about their collaboration with the show, emphasizing the role of innovative technology and safety standards embodied in their products. “We are thrilled to partner with Bigg Boss Kannada Season 11 and introduce our state-of-the-art elevator in the Bigg Boss house. This is a first for the show, and we anticipate a positive reception from both the audience and consumers. Our commitment to cutting-edge design and uncompromising safety standards has positioned us as a reliable partner for a stage like Bigg Boss. We believe this integration will not only enhance the viewer experience but also highlight the importance of quality and modernization in shaping everyday living spaces,” he explained.
Deepak Dhar, Founder and Group CEO of Banijay Asia and Endemol Shine India, acclaimed the overwhelming response to the season: “We’re ecstatic to see the outstanding reaction to Bigg Boss Kannada Season 11, setting new records with its spectacular start. The distinctive ‘Hell and Heaven’ theme, coupled with the vibrant contestants, has genuinely captivated our audience, showcasing our commitment to delivering fresh and engaging content. Sudeep Kiccha’s exceptional performance every year is a key factor in Bigg Boss Kannada’s lasting success. His unique ability to forge connections with both the audience and housemates alike distinguishes the show, and Season 11 is no exception. Our longstanding alliance with Viacom18 has been critical in consistently presenting such landmark shows.”
Beyond its impressive television success, ‘Bigg Boss Kannada Season 11’ has also created a significant impact on social media. During its launch week from September 29 to October 4, the show engaged 3.4 million viewers and amassed 6.2 million watch hours on JioCinema, broadening its outreach to an even wider audience spectrum. This expanding digital footprint underscores the increasing popularity and relevance of the show in the contemporary entertainment landscape.
