Home > 

Bollywood Stars Saif Ali Khan and Kareena Kapoor Champion Swachh Bharat Abhiyan’s Decade of Progress


In a heartfelt message to the nation, Bollywood icons Saif Ali Khan and Kareena Kapoor Khan have called upon Indians to come together in support of a “cleaner and greener India.” Marking the 10th anniversary of the Swachh Bharat Abhiyan, the couple expressed their admiration for Prime Minister Narendra Modi’s leadership and his tireless efforts in making this mission a nationwide movement.

Kareena Kapoor Khan took to Instagram to share a video featuring herself and her husband, Saif Ali Khan, underscoring the importance of the Swachh Bharat Mission. They highlighted the role of the campaign in securing a cleaner future for India, urging citizens to take active participation in the movement. In her message, Kareena said, “Today, I would like to talk to you not only as an actress but as a mother who wants the best for her children. The Swachh Bharat Mission is a movement in which every family should take part.”

Saif Ali Khan added to her sentiments, emphasizing, “It’s not just about keeping our surroundings clean; it’s about showing our kids that a healthy environment is the foundation for a happy life.” The couple underscored the timeless wisdom of Mahatma Gandhi, reminding everyone that meaningful change begins with individuals. They also noted that October 2nd is a day to honor Gandhi’s dream of a clean India, coinciding with his birth anniversary.

The duo showered praise on Prime Minister Narendra Modi, acknowledging his instrumental role in transforming Swachh Bharat Abhiyan into a mass movement. “Our Honourable Prime Minister, Shri Narendra Modi ji, has shown committed and strong leadership by working tirelessly to make this mission a nationwide movement. We want to ensure that our children understand the importance of every small step, whether it’s picking up a piece of litter or choosing to reduce plastic usage,” Saif stated.

Kareena urged everyone to make Swachh Bharat an integral part of their daily lives, emphasizing, “For us, for our families, and for a brighter future.

Join Get ₹99!

. Thank you all very much.” Her post was accompanied by the caption: “Let’s unite for a cleaner and greener India! A heartfelt shoutout to #SHS2024 and the amazing Swacchagrahis who are championing this cause.”

The Swachh Bharat Abhiyan, or Clean India Mission, was initiated by the Government of India on October 2, 2014. Its principal aims are to eliminate open defecation, improve solid waste management, and create Open Defecation Free (ODF) villages across the country. Over the past decade, it has witnessed extensive engagement from various sectors, with both individuals and organizations contributing to its success.

As the campaign reaches its 10-year milestone, the support from prominent public figures like Saif Ali Khan and Kareena Kapoor Khan serves to amplify its message and encourage broader public participation. The Bollywood couple’s involvement exemplifies the power of celebrity influence in advocating for social causes and motivating collective action.

Their call to action reverberates at a critical junction, reminding citizens and leaders alike of the work that still needs to be done. The collaboration between government efforts and public support is essential in making sustainable development goals a reality, ensuring a cleaner, safer, and healthier environment for future generations.

Through their advocacy, Saif and Kareena inspire change agents across all age groups to take ownership of their surroundings. By invoking a vision of cleaner cities and greener landscapes, they instill hope and drive for continued progress within the Swachh Bharat Abhiyan.

As India reflects on the achievements and challenges of the past decade under this transformative initiative, the voices of Saif Ali Khan and Kareena Kapoor Khan reinforce the indispensable role each citizen plays in shaping the nation’s environmental future. Together, with collective effort and unwavering commitment, India can strive towards realizing Gandhi’s vision of swachhta—cleanliness—that transcends generations and geographical boundaries.