The Hindi film industry has witnessed a new success story with the release of ‘Crew’, a captivating tale of three women taking over the skies and now the screens across the globe. This family entertainer, featuring the powerhouse talents of Tabu, Kareena Kapoor Khan, and Kriti Sanon, is not just captivating Indian audiences but has also soared to unprecedented heights internationally, having been showcased on one of the world’s most iconic advertisement platforms – Times Square in New York City.
The cinematic venture, which hit the theatres on March 29th, has been lauded for its blend of humor, drama, and the sizzling performances of its leading ladies. The magnetic appeal of ‘Crew’ has been undeniable, solidifying its status as the biggest Hindi film debut in North America for the year. The film, which oscillates between fun-fueled escapades and heartfelt moments, has reportedly gripped viewers, leading to an impressive worldwide gross total of 62.53 crore.
Times Square, known for its dazzling displays and as a barometer of cultural impact, featured the advertisement for ‘Crew,’ signaling its international acclaim. This landmark moment was shared by the film’s production house, Balaji Motion Pictures, with a message that underscored the film’s historic achievement: “#CREW makes history by dominating Times Square and becoming the biggest Hindi film opening in North America this year!” The jubilant post on social media platforms has garnered tremendous attention and is a testament to the film’s global resonance.
The story of ‘Crew’ follows the lives of three ‘badass’ air hostesses, portrayed by Tabu, Kareena, and Kriti, whose charm and vivacity light up every frame. Set against the backdrop of a chaotic airline industry, the film sees these women navigate through a series of comedic highs and emotional lows. The heart of the narrative resides in the web of lies they become entwined in, which steers them into a journey of self-discovery and mischief.
As they grapple with the pressures of their job and larger personal ambitions, these unflinching heroines exude a seamless blend of sophistication and rebelliousness. Their heists, ranging from snatching peanut boxes to plotting grand money-making schemes, pair perfectly with their stylish avatars, rendering the film an undeniable visual treat.
The producers made the strategic decision to release ‘Crew’ on March 29, thereby avoiding a box office clash with other noteworthy titles such as ‘Madgaon Express’ and ‘Swatantra Veer Savarkar’. This calculated move has paid off handsomely, as the film has managed to capture the hearts of viewers in both single screens and multiplexes, spanning from the bustling cities of India to the vibrant streets of North America.
Having already paved the way for a successful theatrical run, ‘Crew’ is poised to embark on another victorious global tour, gathering laurels and smashing records. The film’s international success is not just a feather in the cap for the cast and crew but also serves as an encouraging indicator of the universal appeal of Indian cinema. With each applaud and recognition, ‘Crew’ is, indeed, flying high, setting a new benchmark for Bollywood films on foreign shores.
The captivating storyline, combined with the star power of its leading ladies, has clearly made ‘Crew’ the talk of the town. As more audiences across the world give this film a ‘thumbs up,’ it is evident that this cinematic journey has truly transcended borders, elevating the status of Hindi cinema and its global outreach. This magical ride is far from over, and one can only anticipate the continued ascent of ‘Crew’ as more viewers flock to theaters, charmed by the spirit and splendor of its flight.
