Audiences were treated to a sonic spectacle this Thursday as the much-anticipated second song from the action-thriller ‘Crakk’ graced online platforms. The track, titled ‘Jeena Haraam,’ promises to turn up the heat with its pulsating rhythms and evocative visuals. Nora Fatehi, one of the movie’s stars, took to Instagram to share a glimpse of the track, spurring excitement among followers with an invitation to immerse themselves in the song’s fiery embrace.
Her message to her audience was brimming with enthusiasm: “Keep the volume high and expect the temperature to get higher because you are about to experience #JeenaHaraam. Song Out Now, Link In Bio! #CRAKK – Jeetegaa Toh Jiyegaa releasing on 23rd February 2024.”
In a departure from ordinary movie marketing tactics, the visual snippet on Fatehi’s Instagram does more than merely tease; it evokes the fast-paced and intense energy that ‘Crakk’ promises to deliver. It is in these moments of interaction that we witness the power of social media, serving as a platform to ignite discussions and amplify anticipation for what’s to come.
Bringing together the talents of accomplished musicians, ‘Jeena Haraam’ is penned and composed by the renowned Tanishk Bagchi. The voices propelling the melody are none other than Vishal Mishra and Shilpa Rao, whose vocal prowess is set to resonate across charts. What makes the song a visual treat are Fatehi and co-star Vidyut Jammwal, whose dynamic on-screen chemistry captures the essence of the film’s potential for high-octane drama.
Aditya Datt, sitting in the director’s chair, is no stranger to the cinema landscape, having notably directed films like ‘Aashiq Banaya Apne’ and ‘Table No. 21’. Datt’s latest venture, ‘Crakk’, is not just another action movie. This cinematic experience takes audiences on a visceral ride through the story of a man from Mumbai’s slums catapulting into the adrenaline-rich world of extreme underground sports.
The film, which also stars the talented Arjun Rampal and Amy Jackson, has been described as a survival thriller. If the teaser, which was released recently to positive acclaim, is any indication, moviegoers are in for a gripping tale. ‘Crakk’ marks the reuniting of Jammwal with Datt following their successful collaboration in ‘Commando 3’.
The crafting of ‘Crakk’ is a collective effort, presented by Reliance Entertainment and produced by a confluence of creative forces, including Action Hero Films & PZ Pictures. Adding to the production team are Vidyut Jammwal and Parag Sanghvi, with support from co-producers Adi Sharmaa and Aditya Chowksey. Together, they orchestrate the narrative that’s set to unfold on screen.
As the calendar inches toward its release date, the piercing sound of ‘Jeena Haraam’ paves the way for ‘Crakk’s entry into theaters on February 23, 2024. The buildup to this release echoes through social media corridors and cinema forums alike, building momentum through each shared post and playback of its music.
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‘Crakk’ is on the horizon, and with ‘Jeena Haraam’ setting the stage, the path to February 23, 2024, is lined with beats that pulse, hearts that race, and an audience brimming with expectation.
