New Delhi: Last August, the entertainment landscape was rocked by the announcement of a collaboration between KRG Studios and TVF, promising a compelling new film titled ‘Powder’. The wait is finally over as the teaser for this ambitious project has been released, and it promises to be a riotously funny adventure.
The teaser reveals a plot centered around a group of tenacious young adults from a small town, each with grand ambitions but not much luck. Driven by their desire to get rich quick, they find themselves tripping over hurdles at every turn, while also being pursued by various adversaries. The linchpin of their escapades is the titular ‘Powder’, an enigmatic substance highly coveted and incredibly valuable. As the story unfolds, viewers are left with questions about the fate of these young dreamers—will they outsmart their foes, and will their dreams eventually come true? The answers will arrive on the 12th of July when the film hits theaters nationwide and worldwide.
‘Powder’ is a Kannada film, a venture from KRG Studios, an up-and-coming content creator keen on producing theatrical feature films in South Indian languages. This project also signifies TVF’s maiden entry into the realm of motion pictures and marks their debut in the Kannada film space.
Karthik Gowda of KRG and Arunabh Kumar of TVF shared their insights on the film, “Our passion is to narrate rich, diverse stories that resonate with young adults everywhere. ‘Powder’ is the first product of our collaboration and we hope it stands as a testament to our vision. Films like Delhi Belly, the Fukrey Franchise, and the recent Madgaon Express have always been favorites of ours due to their youth-centric comedic narratives. With ‘Powder,’ we believe we have crafted a laugh-out-loud entertainer tailored for Kannada audiences and young adults across the globe. We hope you enjoy it, and we commit to bringing more fresh and captivating stories in the future.”
Helmed by director Janardhan Chikkanna, the film boasts an impressive ensemble cast including Diganth Manchale, Dhanya Ramkumar, Sharmila Mandre, Rangayana Raghu, Anirudh Acharya, Gopalakrishna Deshpande, Ravishankar Gowda, Nagabhushan, Huli Karthik, Bharath GB, and Chu Khoy Sheng, all contributing pivotal roles.
TVF’s foray into motion pictures with ‘Powder’ is not just a novel venture but also a bold choice reflective of their confidence and commitment to diverse storytelling. Their collaboration with KRG Studios, known for pushing boundaries in South Indian cinema, brings together a fusion of creative talents aiming for a high-quality, comedic experience in Kannada language films.
The choice of a small-town setting for ‘Powder’ adds a layer of relatability and evocativeness, showcasing the everyday struggles, quirks, and dreams of people often overlooked in big-budget extravaganzas. Viewers can expect to see a raw and refreshing narrative energized by a vibrant cast and smart writing.
According to Karthik Gowda, “We recognized a gap in youth-centric comedies in regional languages and felt this was the right time to address it. Collaborating with TVF, who have a knack for such genres, was a strategic move to ensure the film would resonate well beyond the Kannada-speaking audience.”
Arunabh Kumar reflected on the challenges and excitement of the project, “Entering into Kannada film territory was uncharted waters for us but we were excited by the prospects. The story of ‘Powder’ is universal—ambition, luck, friendship, and comic mishaps—it’s a world anyone can relate to. We aimed to ensure that while the film is rooted in Kannada culture, it speaks a universal language of comedy and adventure.”
The teaser, now available for viewing, offers a tantalizing preview of what promises to be an uproarious joyride packed with humor, eccentricity, and a mad scramble for that mysterious ‘Powder’.
As we count down to the 12th of July, the anticipation grows for what might be one of the year’s most entertaining releases. ‘Powder’ is poised to capture hearts, tickle funny bones, and perhaps most importantly, set a new benchmark for youth-centric regional films.
Stay tuned as the adventure, comedy, and chaos unfold in a theatre near you.
Watch the teaser now and get ready to dive into the hilarity that is ‘Powder’.
