Paris Fashion Week 2024 witnessed a spectacular display of elegance and heritage as Aishwarya Rai Bachchan and Alia Bhatt Kapoor graced the ramp with L’Oréal Paris at one of the most prestigious fashion events in the world. Representing India on an international platform, these Bollywood icons enhanced the cultural richness of the event and showcased global fashion trends with Indian grandeur.
On Tuesday, September 23, 2024, the historic Place de l’Opéra in Paris served as the backdrop for this year’s runway theme ‘Walk Your Worth,’ aimed at promoting self-worth and solidarity among women worldwide. This empowering theme resonated through the designs, the performances, and the sheer presence of the celebrities attending the event.
Making her much-anticipated runway debut, Alia Bhatt Kapoor’s appearance was a highlight of the event. Recently appointed as the Global Brand Ambassador for L’Oréal Paris, Alia stole the show with her refined and modern look. Esteemed celebrity makeup artist Puneet Saini crafted her exceptional glam makeup, while International L’Oréal Paris Hair Artist & Expert Stephane Lancien styled her hair into an effortlessly chic wet look.
Alia walked the ramp in a bespoke couture piece by the renowned designer Gaurav Gupta. Her ensemble featured a gleaming, metal-cast silver breastplate intricately designed with intertwining snakes and birds, symbolizing the fusion of strength and grace. This unique armor was complemented by sleek black flared trousers, presenting a contemporary Indian silhouette that beautifully fused tradition with modernity.
In a contrasting yet equally mesmerizing appearance, Aishwarya Rai Bachchan presented a classic and timeless elegance. A long-standing icon for the brand, Aishwarya showcased a classic French makeup look and wore her hair in a voluminous blowout, epitomizing sophistication. She donned an exquisite red bubble-hemmed gown designed by Mossi, which featured a dramatic cape embossed with the empowering slogan – ‘We Are Worth It’. This ensemble not only reinforced the evening’s theme but also underscored the celebrated actress’s enduring grace and powerful presence.
The event was made more accessible and engaging through social media platforms.
. L’Oréal Paris’s official Instagram account provided sneak peeks and behind-the-scenes moments, drawing fans from all corners of the world into the glitz and glamour of Paris Fashion Week. This digital engagement further magnified the reach and impact of the message of self-worth promoted by the runway’s theme.
Alia Bhatt Kapoor’s debut as a Global Brand Ambassador comes at a momentous time in her career. Having recently added Kapoor to her surname, signifying her marriage to fellow actor Ranbir Kapoor, Alia’s transformation and growth as an artist and influencer continue to expand beyond the silver screen. Her journey from being a celebrated actress in Indian cinema to becoming an international fashion icon is seen as an inspiring tale of evolution, resonating with her vast fanbase and fashion enthusiasts alike.
For Aishwarya Rai Bachchan, the Paris Fashion Week 2024 is another prominent feather in her illustrious cap. With a career spanning over two decades and adorned with global recognition, Aishwarya remains a significant figure in both the fashion and film industries. Her longstanding association with L’Oréal Paris has seen her advocate for beauty and empowerment, aligning perfectly with the brand’s values and the current theme of the event.
The representation of Indian celebrities like Aishwarya and Alia at such a prestigious global event is a testament to the increasing convergence of western and eastern fashion paradigms. Their presence underscores the blend of traditional Indian aesthetics with contemporary global trends, symbolizing a bridge between cultures and an acknowledgment of India’s rich heritage in the modern fashion narrative.
Paris Fashion Week 2024, with its diverse and inclusive ethos, continues to set benchmarks in the fashion world. The participation of Aishwarya Rai Bachchan and Alia Bhatt Kapoor not only showcased the vibrant and eclectic nature of Indian fashion but also reinforced the power of solidarity and self-worth among women worldwide. Their elegant and confident presence on the ramp highlighted the dynamic and evolving landscape of global fashion, inspiring audiences and aspiring models across continents.
As the event concluded, the eloquent message ‘Walk Your Worth’ lingered on, a reminder of the intrinsic value and strength that every woman possesses. The successful celebration of beauty, strength, and resilience at Paris Fashion Week 2024 remains a testament to the enduring power and influence of fashion as a means of expression and empowerment.
