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Imtiaz Ali Discusses Cultural Sensitivity on Set During “Jab We Met” Shoot


The critically acclaimed director Imtiaz Ali and his stellar ensemble recently graced ‘The Great Indian Kapil Show’, bringing to light both the promotion of his newest venture and a past incident steeped in cultural authenticity. The episode saw Imtiaz, alongside stars Diljit Dosanjh and Parineeti Chopra, engage with the host Kapil Sharma in conversations that spanned the breadth of cultural norms, film-making challenges, and the quest for honoring the diverse hues of Punjabi traditions.

While promoting their biopic ‘Amar Singh Chamkila’, the ‘Jab We Met’ director shared an intriguing anecdote from the film’s production days. Reflecting on the task of filming in the vibrant state of Punjab, Imtiaz recounted the appointment of a local Punjabi resident tasked with preserving the cultural integrity of the set. This vigilance was not without cause, as an unexpected event unfolded during the shoot that tested their commitment to cultural respect.

In what could only be described as a raw display of emotional investment, a local man disrupted the ‘Jab We Met’ set with a barrage of indignant outbursts directed at the crew. His ire was kindled by what he perceived as a disrespectful portrayal of Dara Singhji’s family within the film, earmarked by the contentious color of a turban used in a scene. The local’s fervent objection brought to light the delicate balance filmmakers often walk between artistic liberty and cultural representation.

Amidst the chaos, instead of having the man removed from the set, Imtiaz embarked on a dialogue that would pivot the course of the production. He learned through the confrontation that the unique turban color held significant weight, contrary to the film’s costume designer initially dismissing the man’s concerns as compatible with creative freedom. Sparking an enlightening exchange, Imtiaz adjudged that if such liberties were to be taken without due consideration of local customs, then hiring a cultural overseer from Punjab would be nonsensical. Thus, the spirited local man was placed in charge, morphing into a cultural compass for the crew as filming progressed. Through this role, he assisted in reframing the production’s approach to Punjabi culture, ensuring that the narrative painted an authentic picture reflective of the local palette.

This narrative of cultural adherence was not only central to Jab We Met’s Indo-centric immersion but also ran parallel with Imtiaz’s directorial approach in ‘Amar Singh Chamkila’. Available to audiences through Netflix, the biographical film tells the gripping and untold story of Amar Singh Chamkila, Punjab’s rockstar who resonated with the masses. The film promises an emotionally charged journey through the life of this record-selling artist whose bold music and meteoric rise in the 1980s captivated many, while also courting controversy and ultimately leading to his tragic assassination at 27.

Diljit, on Kapil’s question-studded couch, openly admitted to his own realization of the depth of Chamkila’s legacy, as discovered through Imtiaz’s intensive research. The thematic resonance of authenticity, whether echoing through Chamkila’s music or evident in Imtiaz’s directorial principles, underscores a profound respect for the cultural fabric they aim to depict.

This episode on Kapil Sharma’s stage unfolds much more than promotional exchanges; it offered a glimpse into the thoughtful filmmaking process, the importance of cultural sensitivity, and a tribute to the lives and stories that movies such as ‘Jab We Met’ and the biography of Amar Singh Chamkila strive to honor. It is a testament to not merely entertaining through the cinematic experience but engaging with and valuing the historical and cultural ethos that define both the art of film and the communities it represents.