New Delhi: In a striking turn of events, ‘Jhamkudi’ has emerged as a monumental success in the Gujarati film industry, claiming the title of the highest-grossing movie of the year. With box office collections soaring past the INR 25 Crore mark, this horror-comedy is not just a film, but a cinematic phenomenon that has captivated audiences across demographics. Now, the excitement is set to transition from the big screens to the digital platform ShemarooMe, where ‘Jhamkudi’ will make its much-anticipated World Digital Premiere on October 17, 2024.
At the heart of this record-breaking smash hit is a unique blend of mystery, supernatural thrills, and humor that has resonated deeply with viewers. Featuring the National Award-winning actress Manasi Parekh and introducing Viraj Ghelani—a renowned influencer and actor making his debut in the Gujarati film landscape—’Jhamkudi’ showcases a star-studded ensemble cast. This includes notable performances by Ojas Rawal, Sanjay Goradia, Jayesh More, Krunal Pandit, Chetan Daiya, Bhavini Jani, and many others.
Manasi Parekh, who is not only the lead actress but also a producer of the movie, expressed her elation over both the success in cinemas and the upcoming digital release. In her words, “Creating a film that balances entertainment with thought-provoking themes was our aim, and witnessing the audience’s warm response has been incredibly fulfilling. As ‘Jhamkudi’ prepares for its world digital premiere on ShemarooMe, our hope is to feel the same love and enthusiasm from fans on the OTT platform. We’ve had requests pouring in for a sequel from fans around the globe, especially after the film’s spectacular reception at the Australia Gujarati Film Festival. I genuinely look forward to reuniting our wonderful cast and crew for future projects.”
The film, under the adept direction of Umang Vyas, skillfully intertwines elements of horror and comedy, creating an experience that is both chilling and delightful. Set in the enigmatic village of Raniwada, ‘Jhamkudi’ paints a vivid picture of a community cloaked in mystery and fear, haunted by the malevolent witch during the vivid Navratri festivities.
. The narrative unfolds the journey of Bablo, a brave real estate agent, and Kumud, a royal family heir, as they confront the terrifying wrath of the witch. With unexpected twists, elements of the supernatural, and moments of sheer comedy, the film has managed to redefine and elevate the genre, entertaining both fans of horror and comedy alike.
‘Jhamkudi’ also extends the boundaries of Gujarati cinema, delivering a visual spectacle with its cutting-edge effects that heighten the horror experience, fully immersing the audience in its paranormal world. Complementing the film’s chilling narrative is its title track, a recreation of a cherished Gujarati song by the acclaimed band Aghori Muzik. The track, further brought to life by the mesmerizing vocals of Manasi Parekh, has rapidly become a favorite, capturing the eerie yet exhilarating essence of the film.
The anticipation for the film’s digital release on ShemarooMe has been bolstered by its prior success and the compelling storytelling it promises. As Manasi Parekh reflects on the unforgettable production experience, she recalls the filming at the enchanting 500-year-old palace in Gondal, which naturally amplified the film’s eerie undertones. Intriguing tales from the crew about ghost sightings further enriched the movie’s supernatural narrative, adding an authentic eeriness to the storyline.
For fans and newcomers to the world of ‘Jhamkudi,’ the digital premiere on October 17, 2024, presents a not-to-be-missed opportunity. The film invites viewers into a realm where laughter meets fear, and the extraordinary unfolds in a blend of vibrant narratives. As ‘Jhamkudi’ embarks on its digital journey, it stands as a testament to the evolving landscape of regional cinema and the power of storytelling that unites diverse audiences. Make sure to mark your calendars for this exceptional blend of horror, comedy, and drama, exclusively on ShemarooMe.
