Kendrick Lamar has been officially announced as the headliner for the 2025 Apple Music Super Bowl LIX halftime show, generating widespread excitement and anticipation. This high-profile performance is scheduled to take place on February 9, 2025, at the iconic Caesars Superdome in New Orleans. The halftime show will be broadcasted live on Fox, enriching the NFL experience for millions of viewers. Creative direction for the show will be managed by pgLang, the multimedia enterprise co-founded by Lamar and his longtime collaborator, Dave Free.
This isn’t Lamar’s first foray into the Super Bowl limelight. He previously graced the halftime stage at the 2022 Super Bowl alongside a star-studded lineup that included Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and 50 Cent. That ensemble performance earned significant acclaim, culminating in an Emmy Award for Outstanding Live Variety Special. Lamar’s upcoming solo performance is now poised to become another landmark event in his already luminous career.
In an official statement, Lamar expressed his enthusiasm and confidence for the upcoming show. “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one,” he declared. This bold assertion underscores Lamar’s commitment to delivering an unforgettable performance that will resonate globally.
Roc Nation, the entertainment conglomerate led by Jay-Z, continues its streak of producing the Super Bowl halftime show, marking its sixth consecutive year in this prestigious role. Jay-Z didn’t hide his admiration for Lamar, hailing him as a “once-in-a-generation artist and performer” and emphasized that Lamar’s influence stretches far beyond the confines of music. This high praise is well warranted, considering Lamar’s remarkable career, which includes 17 Grammy Awards and a Pulitzer Prize for his groundbreaking 2017 album, DAMN.
. In addition to this, he has also secured an Oscar nomination for the hit song “All the Stars” from the Marvel movie, Black Panther.
According to Seth Dudowsky, the NFL’s head of music, Lamar’s lasting impact on both the music industry and culture cannot be overstated. Dudowsky noted, “Few artists have impacted music and culture as profoundly as Kendrick Lamar.” This salient point speaks volumes about why Lamar was chosen for this prestigious platform. Given his proven track record for compelling performances, expectations are high for Lamar to deliver yet another defining moment at the 2025 Super Bowl halftime show.
This announcement also adds another feather to Lamar’s cap for the year 2024, a period already marked by the phenomenal success of his chart-topping singles “Not Like Us” and “Like That.” These songs not only reaffirm his dominant presence in the music industry but also set the stage for what promises to be a remarkable halftime show performance next year.
As fans and critics alike eagerly wait to see what Lamar has in store, the choice of New Orleans’ Caesars Superdome as the venue adds an extra layer of excitement. Known for its rich musical history and vibrant culture, New Orleans is the perfect backdrop for a performance by an artist of Lamar’s caliber. The city, affectionately known as “The Big Easy,” will undoubtedly offer a unique flavor to the 2025 Super Bowl experience.
The announcement of Kendrick Lamar headlining the Super Bowl LIX halftime show has already ignited widespread buzz on social media platforms. Posts adorned with hashtags like #AppleMusicHalftime, #SBLIX, and tweets from @kendricklamar, @applemusic, @rocnation, and @nflonfox are flooding the internet. This digital excitement reflects the global anticipation for what promises to be an extraordinary performance.
As the days count down to February 9, 2025, fans of Kendrick Lamar and the general public alike will be on the edge of their seats, ready to witness a performance that will likely set new standards for Super Bowl halftime shows. With pgLang’s innovative vision and Lamar’s magnetic stage presence, this event could very well go down in history as one of the most memorable Super Bowl halftime shows ever.
So, mark your calendars and prepare yourselves for what will undoubtedly be a night of electrifying entertainment. Kendrick Lamar is gearing up to not just perform, but to make history at the 2025 Super Bowl LIX halftime show.
