In a significant development for SUV enthusiasts, Mahindra has announced the launch of the new AX5 Select (AX5 S) variant for its popular XUV700 model. Starting at a competitive price point of Rs 16.89 Lakh (ex-showroom), the AX5 Select promises to deliver a host of high-end features, customized to cater to the demands of modern-day consumers seeking luxury, performance, and affordability.
Among the standout features of the AX5 Select variant is the inclusion of Mahindra’s signature “Skyroof”. This panoramic sunroof not only enhances the aesthetic appeal of the vehicle but also provides an immersive driving experience, allowing passengers to enjoy natural light and the scenic views from above. Complementing the Skyroof is the Dual 26.03cm HD Superscreen, an innovative feature that offers seamless connectivity and infotainment options. It integrates various functionalities including navigation, media, and vehicle information into a single, intuitive interface, ensuring a blend of convenience and sophistication.
Further enriching the driving experience is the Push-Button Start/Stop technology, which is indicative of the modern yet user-friendly advancements embedded into the AX5 Select. This feature eliminates the need for traditional car keys, offering a more streamlined approach to starting and stopping the vehicle. Additionally, the 7-seater configuration makes the AX5 Select a versatile option for larger families or groups, providing ample space without compromising on comfort.
Mahindra’s decision to incorporate these premium features into the AX5 Select variant is particularly notable, as these elements are typically reserved for higher-end models. This move underscores the company’s intent to deliver value-packed offerings at a more accessible price point, targeting a broader customer base who are in pursuit of luxury within a budget.
Since its launch in 2022, the XUV700 has garnered significant acclaim, particularly in Mahindra’s international markets. Countries such as South Africa, Australia, Nepal, and New Zealand have shown robust demand for this model, cementing its status as a truly global SUV.
. Such international success is a testament to Mahindra’s strategic vision and commitment to delivering world-class vehicles.
“The AX5 Select variant represents an unparalleled blend of luxury, performance, and affordability, making it the perfect choice for the next generation of achievers,” the company stated. This sentiment reflects Mahindra’s forward-thinking approach and their aim to cater to the evolving tastes of contemporary consumers.
Recently, Mahindra has continued to expand its XUV700 lineup with the introduction of the 7-seater in the MX variant. Moreover, the company has also launched the limited Blaze edition on the AX7L trim. This exclusive version features a striking Blaze Red color, coupled with dual-tone black exterior elements, and an all-black interior with red accents, delivering a bold and distinctive look. Such additions not only diversify the XUV700 portfolio but also offer customers a wealth of choices tailored to different preferences and lifestyles.
In a move to enhance customer satisfaction, Mahindra has also ramped up its production capacity. This significant increase is aimed at reducing waiting periods for new customers, which currently range between four to eight weeks depending on the variant. By bolstering production, Mahindra aims to meet the growing demand more efficiently, ensuring that customers do not have to endure prolonged wait times to get their hands on their preferred XUV700 variant.
The launch of the AX5 Select variant, with its suite of premium features at an enticing price, is expected to further solidify the XUV700’s position in the competitive SUV market. As Mahindra continues to innovate and expand its offerings, customers can look forward to a range of options that blend luxury, performance, and value, confirming the brand’s dedication to redefining the driving experience.
As the automotive industry continues to evolve, Mahindra’s strategic initiatives and innovative solutions position it as a dynamic player in both domestic and international markets. The introduction of the AX5 Select variant not only speaks to the company’s adaptability but also underscores its commitment to addressing the diverse needs of its customer base. With such promising developments, Mahindra is set to continue its trajectory of growth and excellence in the SUV segment.
