Home > 

More power to moms


Mothers everywhere are drawing strength from a global conversation that has been invigorated by a powerful image of Hollywood’s own Blake Lively. This iconic visual of Lively, a celebrated actress and mother of four, pumping milk at Disneyland Paris has sparked validating discussions amidst nursing mothers worldwide. It is a bold stance that pits itself against the orthodox societal views of breastfeeding, specifically in public arenas.

Neha Dhupia, a prominent figure in the Indian entertainment industry and a mother herself, has been a staunch advocate for this pressing cause. Founded in 2019, Dhupia’s social media endeavor, Freedom To Feed, is devoted to fostering acceptance and comfort for nursing mothers in public settings. This initiative stems from an urgent need to dismantle the longstanding stigma overshadowing breastfeeding, an act as natural as it is crucial to nurturing new life.

The initiative rose from personal experiences and shared accounts of countless mothers who have faced undue scrutiny and judgment when feeding their children in public. The campaign offers a platform to voice, educate, and mobilize support for what should be a mother’s fundamental right. The movement underlines the necessity of nurturing environments where mothers can attend to their infants’ needs without reprobation or discomfort.

The episode with Blake Lively at Disneyland Paris serves as a significant milestone for Freedom To Feed. Lively’s candid snapshot, which portrays her seamlessly balancing motherhood with her professional and personal pursuits, does more than just share a fraction of her life. It is a pronounced and stirring gesture that challenges preconceived notions—proposing that the reality of motherhood and its responsibilities shouldn’t be hidden away. Significantly, it highlights the beauty and power of nurturing life, championing the idea that the act of breastfeeding is not an inconvenience to be cloaked, but a fundamental duty to be supported.

Dhupia fervently applauds Lively’s actions and acknowledges the palpable effect of having public figures use their platforms to shine a light on these deeply ingrained societal issues. She regards Lively’s openness not just as a personal exile of societal shackles but also as a beacon for the Freedom To Feed initiative. It is a salute to the courage of every mother who has felt marginalized or embarrassed for simply feeding her child. This advocacy aids in propelling the conversation into more homes, hearts, and legislations, striving for a metamorphosis of perspective that engenders a universally supportive environment.

Much larger than an online campaign, Freedom To Feed is evolving into a community—a fellowship of mothers, families, and advocates rooted in the shared intent to empower and validate the act of breastfeeding whenever and wherever necessary. It strives to prompt an embracing social consciousness and legislative action to accommodate the needs of nursing mothers, including the establishment of breastfeeding-friendly public spaces.

The shift is palpable, and the movement’s momentum, accelerated by Lively’s gesture and social media’s expansive reach, ensures that each shared story and each supportive comment unravels another thread of the unwarranted stigma. What started as an individual’s initiative has become a collective roar for change, echoing across borders and cultures, united by the universality of motherhood and the innate right to nurture.

While there’s still a long journey ahead before mothers can breastfeed in public without fear or frustration, every courageous act, inclusive dialogue, and supportive nod propels society closer to the aim. By exemplifying motherhood in its most real and vulnerable forms, figures like Lively and Neha Dhupia are not just advocating for change—they are the harbingers of a new era where a mother’s freedom to feed is as normal as the need to breathe.