Originally released in January 2003, the romantic classic ‘Tujhe Meri Kasam,’ featuring the beloved Bollywood couple Riteish Deshmukh and Genelia Deshmukh, is gearing up for a grand re-release on September 13, 2024. Distributed by True Entertainment, the film’s return to the silver screen will span theaters across India, offering fans an opportunity to relive the enchanting romance that first won their hearts over two decades ago.
A throwback to the early 2000s, ‘Tujhe Meri Kasam’ not only marked an emphatic debut for Riteish and Genelia but also became the womb of their real-life love story. The film enjoyed an extensive run of over 100 days in theaters, a testament to its widespread popularity and impact. It was a time before digital piracy became rampant, and the film stood resilient with zero incidents of leakage, making it a notable example of strong distribution practices.
Excited about the re-release of their debut film, both Riteish and Genelia took to social media to share their elation. Riteish Deshmukh expressed, “I’m overjoyed that ‘Tujhe Meri Kasam’ is coming back to theaters. This film was not just my debut but also the start of something beautiful in my life. It’s amazing to revisit those early days and share this special moment with our fans once again. See you on the 13th of September!”
Echoing her husband’s sentiments, Genelia Deshmukh added, “I’m thrilled that ‘Tujhe Meri Kasam’ is returning to theaters! This film holds a very special place in my heart as it marked the beginning of my journey in the film industry and with Riteish. I’m so excited for fans to experience the magic of this love story all over again.”
Their love story, which blossomed on the sets of ‘Tujhe Meri Kasam,’ culminated in a fairytale wedding on February 3, 2012. Since then, the couple has become one of the most adored pairs in Bollywood. They welcomed their first son, Riaan, in November 2014 and their second son, Rahyl, in June 2016.
In a candid conversation with ANI, Riteish reflected on the cornerstone principles of his marriage. He said, “I think that eventually, every couple will figure their equilibrium in their relationship. I can only say what are the three things in my relationship on which I concentrate. I feel that in a relationship, a couple of things that are very important and prime most is respect. If you respect your partner immaterial of anything, that respect should be there even when you are arguing. Because when you argue, there is a time when it slips. And then you start disrespecting. Once it comes, that crack is always visible. So be very careful.
. It’s like a broken plate, you stick it together. Even then, you see the crack. That’s why do not lose respect. If you think that you are going to say something because of which things can be worse then be quiet. So one is respect. Second is the needs of your partner should be above your needs. It’s not what you want. Her needs should be above yours. These two things if you follow. And have a sense of humour.”
Directed by K. Vijaya Bhaskar and produced by Late Shri Ramoji Rao, ‘Tujhe Meri Kasam’ was a film that captured the essence of nascent love and youthful exuberance. It became a significant cultural touchstone for many and continues to be remembered fondly by fans of the genre.
The film’s imminent re-release has sparked a wave of nostalgia among fans and cinephiles alike. Social media platforms are awash with discussions and recollections, further amplifying the anticipation for its return to theaters.
Distributed by True Entertainment, this re-release is not merely about bringing back an old film but about reigniting the charm and magic that made ‘Tujhe Meri Kasam’ an iconic narrative in Bollywood’s romantic filmography. It’s not just a journey down memory lane for the audiences but also a personal pilgrimage for Riteish and Genelia who began their Bollywood journey with this movie.
As we inch closer to September 13, the fervor surrounding the film’s return is palpable. Fans, new and old alike, are ready to immerse themselves once again in this timeless tale of romance and rediscover the magic that inspired a real-life love story. This re-release is set to be a cinematic event, a celebration of love, nostalgia, and the enduring appeal of classic Bollywood storytelling.
In anticipation of this re-release, theaters are expected to see a surge in attendance as fans prepare to relive the magic of ‘Tujhe Meri Kasam.’ Mark your calendars, for this is a cinephile event you won’t want to miss.
