In an unprecedented move, ‘Yodha’, an upcoming Bollywood action film featuring Sidharth Malhotra, has escalated expectations with a sky-high poster launch at an altitude of 13,000 feet above sea level. The team behind the film took to the clear blue skies of Dubai to unveil the movie poster in a spectacle that was as visually stunning as it was symbolic of the film’s promise of high-octane action.
Encapsulated within that bold statement was the sight of professional skydivers performing the unveiling. They leaped from the aircraft, poster in tow, against the breathtaking backdrop of endless blue, setting a groundbreaking benchmark in film promotion and capturing the essence of the thrilling cinematic experience that awaits the audience.
The striking poster features Sidharth Malhotra exuding sheer action-hero magnetism. Pictured with an assault rifle, Malhotra’s rugged demeanor underscores the movie’s action pedigree, promising that ‘Yodha’ will deliver its fair share of edge-of-the-seat thrilling scenes.
‘Yodha’, is presented as a collaborative venture between Prime Video and Dharma Productions, a team-up that previously led to the spectacular success of the award-winning movie ‘Shershaah’. Directed by debutants Sagar Ambre and Pushkar Ojha, and with leading roles for Disha Patani and Raashii Khanna, ‘Yodha’ marks a significant chapter for both the production house and the streaming giant, a testament to their ongoing fruitful partnership that included direct-to-service premiere of blockbusters like ‘Shershaah’ and ‘Gehraiyaan’.
Karan Johar, Producer and Owner of Dharma Productions, shared his vision for the film’s promotion: “’Yodha’ is a special film warranting a historic moment to ripple through the annals of cinema history. It’s pure adrenaline, eight parts action, slick and edgy, but with a heart of thrill and drama. Sid has thrown himself into the role, embodying the modern action hero India deserves. With ‘Yodha’, he brings full force to this new avatar.”
Apoorva Mehta, CEO and Producer at Dharma Productions, hinted at the perfect timing for the film’s impending splash at the box office come 2024: “With the landscape for Hindi action films evolving, there’s no better time for ‘Yodha’ to make its mark. We’ve envisioned a high-octane drama that necessitates an equally impactful lead-up to the release.”
Manish Menghani, Director and Head of Content Licensing, Prime Video India, expressed enthusiasm for their partnership with Dharma Productions: “Continuing our longstanding relationship, ‘Yodha’ represents the next big theatrical co-production venture with Dharma Productions. It’s about expanding our horizon to deliver stories that captivate and entertain. We’re setting stage for a spectacle where Sidharth Malhotra will once again impress the audience with his magnetic performances.”
Sidharth Malhotra resonated the same excitement: “The poster launch is just a tease for the action that ‘Yodha’ promises to unfold. There’s more in store and I’m eager to see the audience’s reaction to the surprises we have planned. My journey with Dharma, from ‘Student of the Year’ to ‘Shershaah’, and now ‘Yodha’, has always struck a chord with fans across the spectrum, and I’m confident this film will elevate that connection to new heights.”
‘Yodha’ is set to grace theaters on March 15, 2024, taking audiences from the terrestrial comforts of their seats to the thrill-a-minute world of a new-age action hero. In an invigorating showcase of market innovation, this poster launch is not just a sell, but a signal—a promise of the thrilling adventure that lies within the film’s narrative.
