The ever-pressing environmental issues that plague our planet have found a new voice in the world of cinema, as the Indian filmmaker Ayesha Zaki teams up with actor Arbaaz Khan to bring forward the film ‘The World Is In Our Hands.’ This film transcends mere entertainment to act as a catalyst for change by promoting sustainable practices to avert global calamities.
Ayesha Zaki, a visionary filmmaker, producer, and director based in Dubai, has infused her passion and commitment to environmental advocacy into her latest film, taking up the mantle of both director and producer under her company, Tinsel Town Films. The film explores the gravity of ecological responsibility and has already garnered considerable attention across satellite networks and OTT platforms such as Hungama, Airtel Xstream, and Watcho.
The storyline of ‘The World is in Our Hands’ strives to draw the audience’s attention to the severity of environmental degradation, encouraging an imperative discourse on sustainable living to avoid future crises. Understanding the potency of cinema to influence public thought, Ayesha Zaki has constructed a narrative that not only resonates with viewers but also proactively engages them in the global conversation on sustainability.
Joining the project, Arbaaz Khan expresses his enthusiasm for the role and the overarching message of the film. “It has been amazing to be part of a film that not only entertains but also educates and activates the audience to take immediate action concerning environmental concerns,” says Khan. He also commends Ayesha for her keen eye for detail and her ability to extract the essence of the characters from her actors.
Director Ayesha Zaki further elaborates on her vision, stating that the production is much more than a creative pursuit; it is a social and moral undertaking. “The film holds profound significance as it serves as a call to action,” Zaki asserts. “It is my intention to shed light on our shared responsibility to guard ourselves against looming global crises, like the pressing issue of water scarcity which is the focus of our film.”
The release of ‘The World Is In Our Hands’ is coupled with its premiere at the esteemed WeTel Centre for Sustainability-COP28 event. This strategic partnership with WeTel television director Arman Khan underscores the film’s commitment to driving forward sustainable initiatives on a global scale. The film’s creators, along with Arman Khan, are planning to extend the film’s reach by presenting it to NGOs around the world, particularly in regions confronted with the critical challenge of water scarcity.
This collaborative film venture represents a crucial step towards incorporating ecological and social considerations into the fabric of entertainment and art. By bringing such urgent topics to the fore in an accessible and compelling manner, Ayesha Zaki and Arbaaz Khan are pioneers in a growing movement of filmmakers who understand the power of their platform in affecting real-world change.
As the film continues to make waves among audiences worldwide, it stands as a testament to the potential of motion pictures to not just reflect our realities but also to mold and improve them. Through ‘The World Is In Our Hands,’ Ayesha Zaki and Arbaaz Khan remind us that cinema has the ability to engage minds, stir hearts, and inspire actions that guide us towards a sustainable and prosperous future for all.
