In an ambitious move to break traditional boundaries and embrace global sounds, Indian music composer Tanishk Bagchi has introduced the South African genre of Amapiano into the much-anticipated title track of Bhool Bhulaiyaa 3. Bagchi’s intent is clear: to create music that appeals not only to local listeners but also reaches international audiences, akin to the global acclaim of Afro music. The Bhool Bhulaiyaa franchise has always had a unique musical identity, and with this latest installment, Bagchi aims to further cement its place on the global soundstage.
In an exclusive interview, Bagchi shared insights into how this creative fusion came to be and the thought process behind choosing such a bold path. For an Indian audience accustomed to traditional sounds, the inclusion of Amapiano in mainstream Bollywood could seem a strategic attempt to entice listeners with fresh beats. Nonetheless, Bagchi emphasizes that the mission is larger than mere attraction; it is about opening a dialogue between Western music lovers and Indian melodies.
The fusion endeavor could have ended there, but Bagchi sought to elevate the track’s appeal by featuring international superstar Pitbull, known for his powerful club anthems like “Hey Baby,” “Hotel Room Service,” and “International Love.” Bagchi’s rationale for selecting Pitbull was rooted in necessity; he needed someone with a commanding voice, one that could match the intricately programmed beats and rhythms of the track.
Describing the collaboration process, Bagchi highlighted the meticulous effort undertaken to identify the perfect international voice that would complement the distinctive groove of the composition. After completing the primary layers of the track and having popular Indian singer Diljit Dosanjh record his segments, Bagchi’s team reached out to a spectrum of global artists. Ultimately, Pitbull emerged as the ideal fit, possessing a tonal quality that could “take control of the song.”
One might wonder why a franchise deeply steeped in Indian musical sensibilities would integrate Western elements like Amapiano.
. Bagchi’s response is grounded in his personal vision to continuously evolve Bollywood’s soundscape. As market trends pivot annually, he believes that introducing new sounds can amplify a song’s groove factor and reach, a method he previously applied with Afro influences in the hit “Dance Meri Rani.”
While these new sound elements are undeniably Western, Bagchi is quick to point out the Indian essence preserved within the composition. Traditional instruments like the dholak are melded seamlessly with the international styles, creating a hybrid that retains its cultural roots while aspiring for global recognition. It serves as an allegory for India’s potential on the world music stage, one that parallels Bagchi’s own journey—a transformation from a remixer of vintage tracks to an innovative purveyor of original, cross-cultural music.
Responding to critiques of his past work revolving around recreations, Bagchi reflects positively on his progression. He describes his creative journey as fluid and adaptive, aligning with his core belief that both remakes and original compositions warrant the same dedication and artistry.
The incorporation of Pitbull and Amapiano in the Bhool Bhulaiyaa 3 title track underscores Bagchi’s ambition not only to replicate success but to push boundaries and shape the future of Bollywood music. The collaboration presents a golden opportunity to highlight Indian talent on a global scale, bridging gaps between diverse musical traditions and audiences worldwide.
Through this strategic musical synthesis, Indian music stands poised on the brink of global consciousness, waiting to be embraced and celebrated by listeners across continents. Tanishk Bagchi’s endeavor with Bhool Bhulaiyaa 3 may indeed serve as a fascinating case study of how cultural exchange can enrich and redefine the artistic experience, echoing far beyond traditional borders.
