The romantic comedy “Teri Baaton Mein Aisa Uljha Jiya,” featuring Bollywood headliners Shahid Kapoor and Kriti Sanon, made a laudable debut in theaters but witnessed a notable decline in ticket sales by its fourth day. The cinematic offering, which launched amid high anticipations on February 9, was off to a promising start, grossing approximately Rs 6.7 crore on its opening Friday. The numbers enthusiastically surged to Rs 9.65 crore the following day and impressively hit the Rs 10.75 crore mark by Sunday.
Despite the weekend success, the movie experienced a dramatic drop in box office earnings as the weekdays rolled in, common for most film trajectories, yet drawing concerns about the film’s performance stamina. By Monday, statistical data from Sacnilk suggested that “Teri Baaton Mein Aisa Uljha Jiya” managed to garner only Rs 3.75 crore, signaling a decline of nearly 65% compared to prior days. The total domestic haul after these four days amounted to a respectable Rs 30.85 crore. The film exhibited an overall Hindi occupancy of 11.06%, although night showings seemed to captivate a more significant portion of the audience.
The looming question for industry watchers and the production team alike is whether this Bollywood tale, spun with hints of artificial intelligence themes, can harness enough audience intrigue to make a robust comeback during the upcoming weekend. Focusing on the geographic performance, Chennai celebrated the film’s highest occupancy rates on Saturday at a striking 65%, outdoing other metropolitan contributors like Bengaluru, Hyderabad, and Pune.
Under the directional care of debutants Amit Joshi and Aradhana Sah, the film introduces audiences to an unusual narrative where Shahid Kapoor’s character infatuatedly commits to a robot named Sifra, portrayed by Kriti Sanon. This novelty, adorned with the veteran presence of silver screen legends Dharmendra and Dimple Kapadia, crafts a unique contemporary love story. Despite its mixed critical reception, the film has succeeded in generating buzz, particularly overseas where Taran Adarsh, a respected trade analyst, acknowledged Shahid’s personal record-setting highest opening day gross of over $700k internationally.
“Teri Baaton Mein Aisa Uljha Jiya,” through its exploration of love and technology, had set expectations high even before its box office journey commenced. Although reviews have spanned the spectrum of opinions, the underlying performance of its star-studded cast played a significant part in drawing crowds. On its very first day, as per updates from Taran Adarsh, the film’s revenue in India was reported at Rs 7.02 crores, aligning with forecasted figures.
As filmmakers Amit Joshi and Aradhana Sah premiere their directorial venture, the industry eyes are firmly on “Teri Baaton Mein Aisa Uljha Jiya,” not just for its love story enmeshed with artificial intelligence but also for its commercial trajectory in the coming weeks. The initial embrace by the audience, earmarked by the weekend highs, has indeed set the stage for the film’s ongoing journey in the competitive Bollywood box office landscape.
In considering longevity, much hinges on whether the movie can maintain its grip on viewers’ interests or if the drop in weekday revenues signals an early exit from cinemas. The entire cast and crew undoubtedly aspire for the former as theatre lights dim and play the next show, hoping to captivate the hearts of more movie-goers and convert the weekday slump into a rebounding success story.
