Colour is more than just a visual sensation; it’s a powerful force that subtly shapes our moods, behaviours, and even our subconscious thoughts. From the vibrant hues that invigorate us to the soothing shades that calm our minds, colour holds an undeniable influence over our experiences.
Colours aren’t just visual experiences—they’re processed by our brain in ways that influence our emotions and behaviours. Each colour has its own wavelength, which interacts with our brain and body, triggering different responses. For example, colours like red and yellow have longer wavelengths, which can increase heart rates and signal alertness, while colours like blue and green have shorter wavelengths, promoting calm and relaxation.
This response is partly biological. Our brains associate certain colours with specific emotional triggers based on evolutionary survival instincts. For instance, red is often linked to danger or urgency, which explains why it can increase our stress or energy levels. Blue, on the other hand, is associated with the sky and calm waters, triggering feelings of serenity and focus.
Cultural associations also play a significant role in how we perceive colours. While white may symbolise purity in Western cultures, it represents mourning in some Eastern traditions. These varying meanings can change how we emotionally respond to a colour, depending on our cultural background.
Published – March 13, 2025 03:04 pm IST
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