Milestones in the film industry are often marked by the works that stand the test of time, influencing generations. One such film, “Tujhe Meri Kasam,” starring the now-iconic couple Riteish Deshmukh and Genelia Deshmukh, is preparing for a glorious re-release on September 13, 2024. Originally launched in January 2003, the romantic drama made an astonishing mark, enjoying a successful run of over 100 days in theaters. Now, more than 20 years later, the film returns to the silver screen to rekindle the magic for its ardent fans.
Set to be distributed by True Entertainment, the re-release of “Tujhe Meri Kasam” offers a nostalgic journey back to the early 2000s, a time when smartphone distractions were minimal, and movie piracy was virtually nonexistent. The film’s sanitized consumption experience further bolstered its popularity, making it a cultural staple.
Riteish Deshmukh, brimming with emotion, shared his enthusiasm about the film’s revival. “I’m overjoyed that ‘Tujhe Meri Kasam’ is coming back to theaters. This film was not just my debut but also the start of something incredibly beautiful in my life. Revisiting those early days and sharing this special moment with our fans is truly amazing. See you on the 13th of September!”
Genelia Deshmukh echoed his sentiments, emphasizing the significance of the film in her life as both an actress and a person. “I’m thrilled that ‘Tujhe Meri Kasam’ is returning to theaters! This film holds an extraordinary place in my heart as it marked the beginning of my journey in the film industry and with Riteish. I’m eagerly looking forward to our fans experiencing the enchanting love story all over again.”
Riteish and Genelia’s real-life romance is as enchanting as their on-screen chemistry. The duo tied the knot on February 3, 2012, making headlines with their grand, fairytale wedding. They have since welcomed two sons into their lives—Riaan in November 2014 and Rahyl in June 2016.
In an insightful chat with ANI, Riteish Deshmukh opened up about the principles he follows to maintain harmony in his marriage, providing a peek into the wisdom that keeps their relationship rock-solid. “Eventually, every couple finds their equilibrium. In my relationship, three things are crucial. First and foremost is respect.
. Respect your partner, regardless of the circumstances. Even when arguing, maintain that respect to avoid causing irreversible damage. It’s like a broken plate; even when you glue it together, the crack remains visible. So, don’t let disrespect creep in. Secondly, prioritize your partner’s needs above your own. Understanding and addressing your partner’s needs creates a balanced and fulfilling relationship. And lastly, cultivate a sense of humor; it can make all the difference.”
The excitement surrounding the film’s return highlights its lasting impact. Directed by K. Vijaya Bhaskar and produced by the late Shri Ramoji Rao, “Tujhe Meri Kasam” was a trailblazer in many ways. Its distribution model was a standout, achieving a record of zero piracy incidents, which was a remarkable feat for the time. The film presented a pure cinematic experience that resonated deeply with viewers, leading to its prolonged theatrical run and solidifying its status as a beloved classic.
Furthermore, “Tujhe Meri Kasam” holds another layer of significance, serving as the inception point for Riteish and Genelia’s real-life love story. Their journey from co-stars to life partners adds an element of authenticity and charm that fans find irresistibly compelling. The chance to witness the genesis of this beloved couple’s relationship on the big screen once again is a rare, heartwarming opportunity.
Both cast and crew are elated about this re-release, understanding the emotional nostalgia it brings. It’s a revisit to a time when cinema was a pure experience, deeply embedded in the culture and daily lives of its audience.
“Tujhe Meri Kasam” is more than just a film; it’s a timeless piece of art that carved out a special place in the heart of Indian cinema. It showcased a love story that transcended the screen, becoming part of the real-life narrative of Riteish and Genelia. As fans prepare to flock to theaters across India on September 13, 2024, the essence of the film continues to shine brightly, promising new memories while revisiting cherished old ones.
