The cinematic landscape witnessed an impressive milestone as director Vidhu Vinod Chopra’s feature film ’12th Fail’, starring talented actors Vikrant Massey and Medha Shankar, soared to 100 days of theatrical screening. Celebratory echoes filled the air on Saturday as the film crew commemorated this remarkable achievement. Much to the industry’s surprise, ’12th Fail’ continued to draw audiences to theatres even as it became available on various OTT platforms, challenging the prevalent notion that streaming services have cornered the cinematic experience.
At the heart of this celebration was an intimate event where the cast and crew reflected on the unconventional journey and triumph of ’12th Fail’. Vikrant, who plays the lead role of Manoj, asked Chopra to share his thoughts on the film’s journey since its debut. The director, with an air of vindication, spoke about the ordeal of pushing against the tide. “100 days ago, on this very screen, we watched our first show,” he recalled. “Nowadays, everyone talks about sensational box office figures. What truly matters, however, is the intent behind making a film. When you’re honest in your filmmaking, it resonates with the audience regardless of numbers.”
Chopra candidly shared the skepticism he faced, including from his wife, film critic Anupama Chopra. He noted how many doubted the film’s potential success, including dismal trade forecasts. “I was advised to release it straight to OTT,” he mentioned, alluding to the prevailing industry trends. Yet, the filmmaker’s persistence paid off in an exceptional manner, disproving detractors and surpassing expectations.
Anupama, also present at the event, graciously admitted her initial doubts. She noted her small role in the film’s journey, but extended her credit to the array of talent that brought the project to life. Her public acknowledgement highlighted a humble and honest moment before the film fraternity, echoing the ethos of sincerity that ’12th Fail’ seems to encapsulate.
The lead actor, Vikrant Massey, shared his personal connection with the project, describing it as a “restart” of his acting career. Having worked under Chopra’s direction for over two and a half years, Vikrant experienced significant growth as an actor, equipping him with new perspectives and skills integral to his portrayal of Manoj.
The film itself is based on a book by Anurag Pathak, and it delves into the inspiring life of Manoj Kumar Sharma. His tale is one of determination, chronicling the climb from abject poverty to the prestigious rank of an IPS officer. It especially highlights the undervalued contribution of his wife, Shraddha Joshi, an IRS officer, who played a pivotal role in his ascension. Vikrant’s performance as Manoj and Medha Shankar’s portrayal of Shraddha collectively paint a portrait of perseverance and partnership.
The film’s success is a testament to the audiences’ appreciation for stories that shine a light on human resilience and ambition. Delivering such a story on the big screen, and sustaining its presence for a significant period, breaks the mold of modern box office expectations. The ’12th Fail’ celebration is not just about marking a numeric milestone but about endorsing the sheer power of storytelling that connects with moviegoers - an art that outshines the allure of immediate online accessibility.
Released in theatres on October 27 of the previous year, ’12th Fail’s journey accentuates a narrative of beating odds. The film’s persistence in theatres amidst a landscape dominated by digital streaming is a clear indicator that the big screen experience still holds its unique, irreplaceable charm among audiences looking for heartfelt cinema. This centenary celebration of ’12th Fail’ is a marker of the timeless appeal of good storytelling and the enduring allure of cinema.
